Experience
APRIL 2023 - Current
Digital Director
PA DEPARTMENT OF LABOR & INDUSTRY
As L&I’s Digital Director, I drive forward-thinking digital strategies encompassing web, social media, email marketing, and emerging trends. I lead a team, oversee website management, and ensure best practices in design, user experience, accessibility, and SEO. I project manage digital campaigns, optimize content creation, and leverage data analytics for performance improvements. Collaborating across cross-functional teams, I integrate digital strategies into organizational initiatives, staying updated on industry trends and emerging technologies.
Results:
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Redesigned L&I's internal newsletter email distribution nearly doubling the click-through-rate to the newsletter content.
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Currently undergoing a 2,000-page website content evaluation and restructuring project to improve the findability of L&I services and overall ease-of-use.
JUNE 2020 - APRIL 2023
Deputy Digital Director
PA DEPARTMENT OF LABOR & INDUSTRY
As L&I’s Deputy Digital Director, my role primarily focused on supporting web projects, updates, and aiding communications initiatives. I provided crucial assistance in the execution of digital strategies, focusing on web-related tasks, and collaborated closely with the team. Additionally, I played a key role in ensuring the successful implementation of digital campaigns and supported various communications initiatives to drive agency objectives.
Results:
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Increased the CTI at HGAC website usability score by over 72% compared to the previous design.
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Executed a multi-department website audit that led to the removal of nearly 1,000 outdated documents and pages, improving browser search results and the user experience.
MAY 2016 - FEBRUARY 2020
Marketing Manager
KELLER BROS. FAMILY OF DEALERSHIPS
As the Marketing Manager for KB dealerships, I successfully implemented and executed strategic marketing plans for various franchises. My responsibilities encompassed maintaining website content, developing in-house and digital marketing materials, and overseeing SEM/SEO content. My dedication to driving brand visibility and customer engagement played a pivotal role in enhancing the dealerships' marketing initiatives and overall success.
Results:
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Doubled Facebook followers on Keller Bros. social media pages
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Achieved over a 90% YoY increase in website traffic and website conversion growth of 40%.
Education
May 2024
Bachelor's Degree
CHAMPLAIN COLLEGE
B.S. Web Design & Development
Current GPA 4.0
2014-2016
Associate Degree
ART INSTITUTE OF PITTSBURGH
A.S. Graphic Design
GPA 3.99
2016
Adobe Acrobat Certificate
ART INSTITUTE OF PITTSBURGH
Completed extra courses to expand my knowledge of Photoshop, Illustrator and InDesign.
A Few of My Favorite Things
I believe to be truly great at something, you never stop learning and expanding your skills. Below are a few categories dedicated to applications and skills I use daily and future abilities I'd like to continue developing.
Tools I Use
Photoshop
Illustrator
InDesign
Acrobat Pro
Premier Pro
Express
Figma
Canva
Biteable
Hootsuite
Microsoft Office Suite
G Suite
Skills I Prioritize
UX/UI
HTML/CSS
Web/Print Design
Social Media/Email Marketing
SEO/SEM
Project Management
Communication
Problem Solving
Time Management
Detail Oriented
What I'm Still Learning
Motion Graphics
HTML/CSS
JavaScript
Video Development
Digital Accessibility
Projects
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About Me
Stephanie Rokosz —
Making an impact, one design at a time.
Passionate digital content creator with a proven track record of enhancing digital experiences. With over seven years in the field, I've successfully managed, designed, and implemented digital communication assets and led transformative projects. I am committed to creating innovative solutions that elevate user satisfaction. Check out some of my recent projects.
I am also continuing my education at Champlain College, earning my B.S. in Web Design and Development to stay current with technology and business trends.
Have a project for me? I’m always open to new opportunities – let’s connect!