My Portfolio
The proof is in the pudding... or something like that! Check out the following sections for a preview of some of my recent projects covering social media, web design, infographics, videos, and other print media.
Projects
SkillUp™ PA | PA CareerLink® | Lead Abatement | Trade Adjustment Assistance | Shared-Work | Keller Bros.
SkillUp™ PA
SkillUp™ PA is an online certification training program with over 5,000-course modules made available through PA CareerLink® and Metrix Learning. This project aimed to reach underserved communities to help job seekers update their skills. Additionally, a multi-language toolkit was created to help stakeholders and other partners increase awareness. These materials covered a variety of languages, including English, Spanish, and Mandarin.
PA CareerLink®
In need of a job or looking to hire? PA CareerLink® was made to help. Under the Pennsylvania Department of Labor & Industry umbrella, PA CareerLink® connects hiring businesses with individuals seeking work. In this two-pronged marketing campaign, messages were targeted toward the general audiences PA CareerLink's serve.
Lead Abatement in Lancaster County
This project was a combined effort between the Pennsylvania Department of Labor & Industry, the City of Lancaster, and the Department of Housing and Urban Development (HUD) to educate the community on the negative effects of lead and how they can protect themselves and improve the conditions of their home. The second phase of this campaign required recruiting more lead abatement workers, so you'll notice different messaging and imagery across platforms.
This was a special project for me as I live in Lancaster County and was able to help increase the number of applications the city received that effectively reduced lead-related risks to families, increased jobs, and improved the conditions of affected homes. Plus, it's always cool to see your work "working" in the real world. I received tons of compliments from the bus wrap design - check it out!
Trade Adjustment Assistance
The Trade Adjustment Assistance program provides a multitude of benefits to workers whose jobs have been affected by foreign competition. This project combined a multi-layered marketing campaign led by the Pennsylvania Department of Labor & Industry that geo-targeted affected Pennsylvania workers and their employers. My work helped produce a variety of multimedia assets, including a video series. The U.S. DOL even reached out to adopt my infographic on their website.
Shared-Work
The Shared-Work Program seeks to aid Pennsylvania employers and employees during temporary business slowdowns. Instead of laying off employees, employers can reduce employee hours, reducing recruiting, hiring, and training costs when normal operations resume. At the same time, employees get to keep their job/benefits while also receiving partial unemployment compensation for lost hours. This campaign could not have been more timely, running during the height of COVID-19 when many businesses were facing uncertainty. The following assets were spread across digital and print platforms to spread awareness and increase program applications.
Keller Bros. Family of Dealerships
For about four years, I was the Marketing Coordinator for Keller Bros. Ford, Dodge, and their used car location. Below are just a few of my favorite pieces I designed across their platforms to increase engagement and educate the public on the dealership services.
Past Works
